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The New Marketing : How to Win in the Digital Age.
・ISBN 978-1-5264-9011-7 hard GB£ 131.00
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・ISBN 978-1-5264-9010-0 paper GB£ 44.99
￥14,252.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Burgess, Cheryl / Burgess, Mark, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2020.08 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜661-L1381 661-P2170＞ |
解説
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results.
From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age.
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
We can't predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.