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Fashion and Film : Moving Images and Consumer Behavior.
・ISBN 978-981-13-9544-4 paper EUR 139.99
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| 著者・編者 | Bug, Peter (ed.), |
|---|---|
| シリーズ | Springer Series in Fashion Business |
| 出版社 | (Springer, GW) |
| 出版年月 | 2020.09 |
| ページ数 | 301 pp. |
| 言語 | ENG |
| ニュース番号 | ＜661-L1284 661-L3691＞ |
解説
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores.
The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as 'fashion company identity films' or 'fashion and music videos' are covered in order to get a more complete analysis from a consumer influenced perspective.
The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as 'fashion company identity films' or 'fashion and music videos' are covered in order to get a more complete analysis from a consumer influenced perspective.