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The Future of Service Post-COVID-19 Pandemic. Volume 2 : Transformation of Services Marketing. ポストCOVID-19のサービスの将来 第2巻：サービス・マーケティングの変容
・ISBN 978-981-3341-33-3 hard EUR 99.99
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| 著者・編者 | Lee, Jungwoo / Han, Spring H. (eds.), |
|---|---|
| シリーズ | The ICT and Evolution of Work |
| 出版社 | (Springer, GW) |
| 出版年月 | 2021.03 |
| ページ数 | 264 pp. |
| 言語 | ENG |
| ニュース番号 | ＜661-L1185 661-L1336＞ |
解説
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.