株式会社極東書店トップ商品一覧Management Decision-Making, Big Data and Analytics.

商品詳細

Management Decision-Making, Big Data and Analytics.

Management Decision-Making, Big Data and Analytics.

・ISBN 978-1-5264-9201-2 hard GB£ 154.00

¥48,787.- (税込) (※)価格はご注文時の参考価格となります。
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・ISBN 978-1-5264-9200-5 paper GB£ 50.99

¥16,153.- (税込) (※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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著者・編者Gressel, Simone / Pauleen, David / Taskin, Nazim,
出版社(Sage, UK)
出版年月2020.10
ページ数336 pp.
言語ENG
ニュース番号<661-L1155 661-P1842>

解説

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.

The book features chapters on cutting-edge topics, including:
* Big data
* Analytics
* Managing emerging technologies and decision-making
* Managing the ethics, security, privacy and legal aspects of data-driven decision-making

The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.