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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities.
・ISBN 978-0-367-50921-7 2021 hard GB£ 67.99
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・ISBN 978-0-367-72593-8 2022 paper GB£ 24.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-05183-1
| 著者・編者 | Smith, Viktor, |
|---|---|
| シリーズ | Routledge Studies in Multimodality |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2021.02 |
| ページ数 | 110 pp. |
| 言語 | ENG |
| ニュース番号 | ＜660-L3655 660-P7391＞ |
解説
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds.
The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics.
This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.