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Strategic Equity Partnerships in Professional Football : Evidence on Stakeholder Attitudes for the Case of the German Bundesliga.
・ISBN 978-3-658-31300-5 paper EUR 49.99
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| 著者・編者 | Duffner, Tobias, |
|---|---|
| シリーズ | Event- und Impaktforschung |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2020.07 |
| ページ数 | 353 pp. |
| 言語 | ENG |
| ニュース番号 | ＜660-L2555 660-P5205＞ |
解説
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.