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The Changing Role of SMEs in Global Business. Volume II : Contextual Evolution Across Markets, Disciplines and Sectors.
・ISBN 978-3-030-45834-8 2020 hard EUR 99.99
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お気に入り
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・ISBN 978-3-030-45837-9 2021 paper EUR 99.99
¥26,726.- (税込) ※(※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Thrassou, Alkis / Vrontis, Demetris / Weber, Yaakov (eds.), |
|---|---|
| シリーズ | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| 出版社 | (Palgrave Macmillan, UK) |
| ページ数 | XXI, 264 pp. |
| 言語 | ENG |
| ニュース番号 | <660-L1016 660-L1020> |
解説
SMEs are significant job creators, and drivers of innovation, and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. All of this means that there are new opportunities ready to be explored and the fundamental principles of SMEs are being redefined: the aims, competencies, strategy, management, practice, and scope of these businesses are changing, with wide-ranging implications. This is the second part of a two volume work that incorporates scientific chapters on SME business theory and practice. Authors provide a balanced perspective of the present and future of SMEs across all business disciplines, for example management, strategy, marketing, economics and finance. While Volume I focuses on the individual SME and internal issues such as innovation, quality, and digitization, this second volume explores external issues such as contextual forces, the effects of the financial crisis, and macro-economic effects.