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商品詳細
Business Intelligence and Modelling : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship. ビジネス・インテリジェンスとモデリング
・ISBN 978-3-030-57064-4 hard EUR 199.99
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| 著者・編者 | Sakas, Damianos P. / Nasiopoulos, D. K. et al. (eds.), |
|---|---|
| シリーズ | Springer Proceedings in Business and Economics |
| 出版社 | (Springer, GW) |
| 出版年月 | 2020.12 |
| ページ数 | 594 pp. |
| 言語 | ENG |
| ニュース番号 | ＜660-602 660-L991＞ |
解説
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.