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Eurasian Business Perspectives : Proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences.
・ISBN 978-3-030-52293-3 hard EUR 149.99
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| 著者・編者 | Bilgin, Mehmet Huseyin / Danis, Hakan / Demir, Ender (eds.), |
|---|---|
| シリーズ | Eurasian Studies in Business and Economics |
| 出版社 | (Springer, GW) |
| 出版年月 | 2020.08 |
| ページ数 | 383 pp. |
| 言語 | ENG |
| ニュース番号 | ＜660-L931 660-P1802＞ |
解説
This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia. Covering diverse areas of business and management in various geographic regions, it addresses a range of current topics, such as human resources, management, SMEs and marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities in an intercultural environment.