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International Student Mobility and Access to Higher Education.
・ISBN 978-3-030-44138-8 hard EUR 49.99
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| 著者・編者 | Shkoler, Or / Rabenu, Edna / Hackett, Paul M. W. et al., |
|---|---|
| シリーズ | Marketing and Communication in Higher Education |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2020 |
| ページ数 | 239 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-L5071 659-P7748＞ |
解説
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.