株式会社極東書店トップ ＞ 商品一覧 ＞ Retail Futures : The Good, the Bad and the Ugly of the Digital Transformation.
商品詳細
Retail Futures : The Good, the Bad and the Ugly of the Digital Transformation. 小売の将来
・ISBN 978-1-83867-664-3 hard US$ 111.99
￥26,238.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Pantano, Eleonora (ed.), |
|---|---|
| 出版社 | (Emerald, UK) |
| 出版年月 | 2020 |
| ページ数 | 276 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-668 659-P2667＞ |
解説
Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents readers with an accessible and wide ranging collection of chapters aimed at clearly identifying the challenges retailers have to face in response to innovative new practices, while suggesting how the sector can respond to the technological developments.
The book analyses theories, frameworks and guidelines for successfully managing innovation in retailing, empirical research on retailers and consumer behavior when facing innovation in retail settings, ethical considerations and privacy issues, and case studies of retailers and innovation.
Retail Futures is primarily aimed at academic researchers studying retailing (including internet and e- retailing), as well as upper level students who want to understand this phenomenon. In addition, the book is useful for practitioners who are experiencing the dramatic effects of new and smart technologies on their retail strategies. This work provides a strong collection of theories, empirical evidence, and case study applications synthesizing the emerging studies on the innovation and technology management for retailing in an accessible way.
The book analyses theories, frameworks and guidelines for successfully managing innovation in retailing, empirical research on retailers and consumer behavior when facing innovation in retail settings, ethical considerations and privacy issues, and case studies of retailers and innovation.
Retail Futures is primarily aimed at academic researchers studying retailing (including internet and e- retailing), as well as upper level students who want to understand this phenomenon. In addition, the book is useful for practitioners who are experiencing the dramatic effects of new and smart technologies on their retail strategies. This work provides a strong collection of theories, empirical evidence, and case study applications synthesizing the emerging studies on the innovation and technology management for retailing in an accessible way.