株式会社極東書店トップ ＞ 商品一覧 ＞ The New Review Economy : Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age.
商品詳細
The New Review Economy : Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age. デジタル時代における第三者のレビュー・サイト、 評価、新自由主義的PR
・ISBN 978-0-367-56707-1 2020 hard GB£ 67.99
￥21,539.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-367-56813-9 2022 paper GB£ 24.99
￥7,916.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-09943-7
| 著者・編者 | Novak, Alison N., |
|---|---|
| シリーズ | Routledge Focus on Public Relations |
| 出版社 | (Routledge, UK) |
| ページ数 | 136 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-667 659-L4373＞ |
解説
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.
The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases.
This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.