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Social Media Campaigns : Strategies for Public Relations and Marketing. 2nd ed. ソーシャルメディア・キャンペーン －PRとマーケティング戦略－第2版
・ISBN 978-0-367-89629-4 hard GB£ 145.00
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・ISBN 978-0-367-89620-1 paper GB£ 49.99
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納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Kim, Carolyn Mae, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2020 |
| ページ数 | 216 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-663 659-P2656＞ |
解説
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:
* new strategies to guide students in the initial campaign planning phase
* added content on influencers, social care teams, and newsjacking
* coverage of research evaluation, the implications of findings, and articulating the ROI
* expanded discussion of ethical considerations in campaign design and data collection and analysis.
The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses.
Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201