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Continuing to Broaden the Marketing Concept : Making the World a Better Place. D.イアコブッチ編 マーケティングの概念を拡張し続ける
・ISBN 978-1-78754-825-1 hard US$ 133.99
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お気に入り
★★★
| 著者・編者 | Iacobucci, Dawn (ed.), |
|---|---|
| シリーズ | Review of Marketing Research |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2020 |
| ページ数 | 384 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-662 659-P2652＞ |
解説
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.
This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.
This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.