株式会社極東書店トップ ＞ 商品一覧 ＞ The Pursuit of Food Well-Being : The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing.
商品詳細
The Pursuit of Food Well-Being : The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing.
・ISBN 978-3-658-30365-5 paper EUR 99.99
￥26,726.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Frentz, Florentine, |
|---|---|
| シリーズ | Handel und Internationales Marketing Retailing and International Marketing |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2020 |
| ページ数 | 220 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-L1710 659-P2644＞ |
解説
Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people's health, quality of life, productivity, and life expectancy. Against this backdrop, Florentine Frentz deals with the food well-being of modern consumers and how it can be strengthened. To this end, she refines the concept of food well-being and creates an overarching model, which she applies to various studies and various phenomena. Based on her results, she expounds implications for researchers, retailers, manufacturers, marketers, public policy makers, and consumers. Overall, the results show that the paradigm shift that has already begun must be vigorously pursued, and that every stakeholder can and should contribute.
About the Author:?Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.
About the Author:?Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.