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The Insight Discipline : Crafting New Marketplace Understanding that Makes a Difference.
・ISBN 978-1-83982-733-4 paper US$ 20.99
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お気に入り
★★★
| 著者・編者 | Fahey, Liam, |
|---|---|
| シリーズ | American Marketing Association |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2020 |
| ページ数 | 424 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-L1708 659-P2640＞ |
解説
In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.
The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you'll see how to use new insight to influence thinking, decisions and action at any organizational level.
This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.
The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you'll see how to use new insight to influence thinking, decisions and action at any organizational level.
This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.