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Retail and Channel Marketing. 2nd ed. 小売りとチャネル・マーケティング 第2版
・ISBN 978-1-78990-365-2 hard GB£ 101.00
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お気に入り
★★★
・ISBN 978-1-78990-367-6 paper GB£ 40.95
￥12,972.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Castaldo, Sandro / Grosso, Monica / Premazzi, Katia, |
|---|---|
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2020 |
| ページ数 | 264 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-654 659-P2631＞ |
解説
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
Key features of the second edition include:
- Coverage of both the core tenets and the latest research frontiers in the field
- A new chapter detailing the history of retailing and its importance to modern economies
- Updated case examples based on real-world scenarios to reinforce understanding of complex topics
- Exploration of key concerns of commercial sector analysis and retail marketing through the lenses of the manufacturer, the retailer and the customer.
Offering a comprehensive introduction to both foundational topics and advanced concepts, this textbook is ideal for courses relating to channel marketing and retail management, as well as MBA courses on marketing and go-to-market strategy.