商品詳細

Entrepreneurial Personality and Small Business Management offers a comprehensive analysis with theoretical and empirical grounding for understanding how entrepreneurial personality shapes small business outcomes. It explores why entrepreneurs act differently when facing similar situations and why some are more successful than others.

Simona Leonelli and Francesca Masciarelli provide detailed quantitative and qualitative analyses based on original datasets, identifying the main personality traits of an entrepreneur. They particularly focus on how entrepreneurial narcissism affects small businesses and influences habitual entrepreneurship. Chapters draw on research techniques from a wide variety of disciplines including strategic management, entrepreneurial finance and innovation studies to reveal the importance and role of personality traits in shaping firm outcomes.

This book represents an important step towards the development of a more complete understanding of the entrepreneur's role in a small firm. It will be a valuable resource for scholars and researchers interested in entrepreneurial behavior and SMEs, in particular how personality affects business outcomes. The focus on how personal characteristics, traits and qualities can lead to success will also be of interest to entrepreneurs and business advisors.