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The Hospitality and Tourism Industry in ASEAN and East Asian Destinations : New Growth, Trends, and Developments. ASEANと東アジアの目的地における ホスピタリティとツーリズム産業
・ISBN 978-1-77188-942-1 2022 hard GB£ 131.00
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・ISBN 978-1-77463-794-4 2023 paper GB£ 82.99
￥26,291.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-08220-0
| 著者・編者 | Zhao, Jinlin / Ren, Lianping / Li, Xiangping (eds.), |
|---|---|
| シリーズ | Advances in Hospitality and Tourism |
| 出版社 | (Apple Academic Pr., US) |
| ページ数 | 329 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-647 659-P2616＞ |
解説
This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia.
The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as:
- Online marketing strategies
- Sustainable hospitality development
- Diversification efforts of the tourism industry
- Innovations in independent hotels
- Wildlife tourism in urban destinations
- The Vietnamese national park system
- Consumers' positive and negative images of certain destinations
- Much more
While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.