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Destination Marketing : Essentials. 3rd ed. 目的地マーケティング 第3版
・ISBN 978-0-367-46953-5 hard GB£ 155.00
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・ISBN 978-0-367-46954-2 paper GB£ 49.99
￥15,836.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Pike, Steven, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2020 |
| ページ数 | 336 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-636 659-L1726＞ |
解説
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
This new third edition has been revised and updated to include:
- 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19
- Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points
- New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing
- Links to free access of the author's journal articles on destination marketing
It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.