株式会社極東書店トップ ＞ 商品一覧 ＞ The Emerald Handbook of ICT in Tourism and Hospitality.
商品詳細
The Emerald Handbook of ICT in Tourism and Hospitality. ツーリズムとホスピタリティにおける ICTハンドブック
・ISBN 978-1-83982-689-4 hard US$ 221.99
￥52,011.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Hassan, Azizul / Sharma, Anukrati (eds.), |
|---|---|
| 出版社 | (Emerald, UK) |
| 出版年月 | 2020 |
| ページ数 | 660 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-644 659-P2589＞ |
解説
The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are having on the tourism and hospitality industries globally.
An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement.
Chapters explore new developments on a wide range of contemporary issues, including: *ICT, sustainable development and implications for the tourism industry *the role of mobile technology for tourism development *influencer marketing for tourism and hospitality *online tracking *factors influencing Generation Y tourism choices *cross country cases of ICT application in tourism and hospitality.
The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.
An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement.
Chapters explore new developments on a wide range of contemporary issues, including: *ICT, sustainable development and implications for the tourism industry *the role of mobile technology for tourism development *influencer marketing for tourism and hospitality *online tracking *factors influencing Generation Y tourism choices *cross country cases of ICT application in tourism and hospitality.
The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.