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商品詳細
Consumption Behaviour and Social Responsibility : A Consumer Research Approach.
・ISBN 978-981-15-3004-3 hard EUR 139.99
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| 著者・編者 | Gupta, Karnika / Singh, Narendra, |
|---|---|
| シリーズ | Approaches to Global Sustainability, Markets, and Governance |
| 出版社 | (Springer, GW) |
| 出版年月 | 2020 |
| ページ数 | 450 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-L1644 659-L1711＞ |
解説
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour' and 'social responsibility'. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.
The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.