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Total Revenue Management (TRM) : Case Studies, Best Practices and Industry Insights.
・ISBN 978-3-030-46984-9 hard EUR 79.99
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★★★
| 著者・編者 | Helmold, Marc, |
|---|---|
| シリーズ | Management for Professionals |
| 出版社 | (Springer, GW) |
| 出版年月 | 2020 |
| ページ数 | 191 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-L1488 659-L1714＞ |
解説
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.