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In the ever-changing world of IT, it is challenging to create and maintain innovation culture. With more than 10 years of experience working in 3 different companies as an innovation manager, the author provides a fresh perspective on innovation management in an IT environment. A software development environment gives many possibilities for innovation, but also puts some constraints to innovation process which can be bypassed bringing success to the company. Using the agile process in the area of software development with its short cycles, it is a challenge to create/maintain innovation culture. In this book the author address various key questions: How to bring innovation challenges closer to developers and use their experience and vision to create new projects? How to setup fast and clear focus topics or customer challenges oriented to new business ideas? On the other hand, how to inspire developers on incremental, often small but useful and money saving improvements?