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Eurasian Business Perspectives : Proceedings of the 28th Eurasia Business and Economics Society Conference.
・ISBN 978-3-030-48504-7 hard EUR 99.99
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| 著者・編者 | Bilgin, Mehmet Huseyin / Danis, H. / Demir, E. (eds.), |
|---|---|
| シリーズ | Eurasian Studies in Business and Economics |
| 出版社 | (Springer, GW) |
| 出版年月 | 2020 |
| ページ数 | 158 pp. |
| 言語 | ENG |
| ニュース番号 | ＜659-L1440 659-P2227＞ |
解説
This book gathers selected theoretical and empirical papers from the 28th Eurasia Business and Economics Society (EBES) Conference, held in Coventry, United Kingdom. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address management and marketing aspects such as telecommuting versus the traditional work environment, the effect of value congruence, promoting product characteristics using social media, perception of terrorism risks, and personal innovativeness and employability.