株式会社極東書店トップ商品一覧Promoting Monopoly : AT&T and the Politics of Public Relations, 1876-1941.

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Promoting Monopoly

Promoting Monopoly : AT&T and the Politics of Public Relations, 1876-1941. AT&TとPRの政治 1876~1941年

・ISBN 978-1-4331-4733-3 hard SFR 141.90

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・ISBN 978-1-4331-4734-0 paper SFR 55.00

¥15,851.- (税込) (※)価格はご注文時の参考価格となります。
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著者・編者Russell, Karen Miller,
シリーズAEJMC - Peter Lang Scholarsourcing Series
出版社(P. Lang, SZ)
出版年月2020
ページ数xx, 254 pp.
言語ENG
ニュース番号<659-542 659-P2197>

解説

Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell’s patents expired, it had to fight competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR. Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporate public relations program that also shaped the legal, political, media, and cultural landscape.