株式会社極東書店トップ ＞ 商品一覧 ＞ Sensory Marketing : An Introduction.
商品詳細
Sensory Marketing : An Introduction. 感覚マーケティング－入門
・ISBN 978-1-5264-2324-5 hard GB£ 154.00
￥48,787.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-1-5264-2325-2 paper GB£ 52.99
￥16,787.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Hultén, Bertil, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2020 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜658-759 658-P2352＞ |
解説
Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
* Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
* The author is one of the most published professors in the field, sharing exclusive expertise and experience.
* The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
* Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
* The author is one of the most published professors in the field, sharing exclusive expertise and experience.
* The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.