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Tourism Marketing in Bangladesh : An Introduction.
・ISBN 978-0-367-44042-8 2020 hard GB£ 187.99
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・ISBN 978-0-367-55546-7 2022 paper GB£ 62.99
￥19,955.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-00724-1
| 著者・編者 | Hassan, Azizul (ed.), |
|---|---|
| シリーズ | Routledge Advances in Management and Business Studies |
| 出版社 | (Routledge, UK) |
| ページ数 | 340 pp. |
| 言語 | ENG |
| ニュース番号 | ＜658-P2294 659-L1686＞ |
解説
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh's tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends.
This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh's experience and success.