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Strategy Consulting. 戦略のコンサルティング
・ISBN 978-1-108-81195-8 paper GB£ 18.00
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お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-108-86836-5
| 著者・編者 | Kraaijenbrink, Jeroen, |
|---|---|
| シリーズ | Elements in Business Strategy |
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2020 |
| ページ数 | 75 pp. |
| 言語 | ENG |
| ニュース番号 | <658-694 658-P2187> |
解説
Strategy consulting is one of the most highly respected and at the same time deeply detested jobs on this planet. Despite all the attention and controversy, though, there is surprisingly little written about it specifically. To address this void, this Element provides a comprehensive overview of this fascinating and emerging profession. Relying on existing research and the author's practical experience, it describes what strategy consulting is, where it comes from, how to effectively practice it and where to take it into the future. Taking the position of the individual strategy consultant, it offers an insightful perspective that is useful for scholars, students, consultants and clients of strategy consulting. In doing so it moves away from the dominant corporate practice of analytical strategy consulting. Instead, it offers an idealized whole-brain and whole-person view on what strategy consulting could and should be like in order to fully live up its promise as a profession contributing to society.