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Strategic Management : From Theory to Practice. 2nd ed. 戦略経営－理論から実践へ 第2版
・ISBN 978-0-367-43005-4 hard GB£ 315.00
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・ISBN 978-0-367-43006-1 paper GB£ 90.99
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| 著者・編者 | Amason, Allen C. / Ward, Andrew, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2020 |
| ページ数 | 318 pp. |
| 言語 | ENG |
| ニュース番号 | ＜658-687 658-P2172＞ |
解説
A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works.
This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves.