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Managing Global Strategy : Developing an Effective Strategy in International Business. グローバルな戦略の管理 －国際経営における効果的戦略の発展－
・ISBN 978-0-367-46855-2 hard GB£ 171.99
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・ISBN 978-0-367-46285-7 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-03152-9
| 著者・編者 | Johnson, William H. A., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2020 |
| ページ数 | 170 pp. |
| 言語 | ENG |
| ニュース番号 | ＜658-P2164 658-P2186＞ |
解説
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:
* Internal and external environmental analyses;
* Cross-cultural communication;
* Structural considerations;
* Leadership and motivation;
* Foreign market entry, mergers, alliances and acquisitions.
Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.