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Theory, Development, and Strategy in Transmedia Storytelling. トランスメディアの語りにおける理論、開発、戦略
・ISBN 978-0-367-34304-0 2020 hard GB£ 171.99
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・ISBN 978-0-367-51001-5 2022 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-367-34305-7
| 著者・編者 | Gambarato, Renira Rampazzo / Alzamora, G. C. et al., |
|---|---|
| シリーズ | Routledge Advances in Transmedia Studies |
| 出版社 | (Routledge, UK) |
| ページ数 | 170 pp. |
| 言語 | ENG |
| ニュース番号 | ＜657-P5320 658-2186＞ |
解説
This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling.
Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid's Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries.
The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.