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This book sheds light on the world of the Internet and social media through a historical prism drawn from the Medieval Age. Memes and metaphors originating in medieval society have often been used to describe and explain contemporary society. Social shaming has been described as "a pillory", good deeds have been deemed as knightly, persecution or censorship has been labelled as inquisitions and elitist tendencies in political life are sometimes dubbed feudalism. This book argues that terms and concepts originating in medieval society are suitable for describing and discussing a plethora of social and political phenomena, all related to the massive rise and use of new digital media technologies and adherent societal paradoxes, dilemmas and challenges. The author argues that apparently distinct social phenomena related to the spread of new media are related and a product of logics that dominated medieval society, not at least those of control, surveillance and feudalism.