株式会社極東書店トップ ＞ 商品一覧 ＞ B2B Digital Marketing Strategy : How to Use New Frameworks and Models to Achieve Growth.
商品詳細
B2B Digital Marketing Strategy : How to Use New Frameworks and Models to Achieve Growth.
・ISBN 978-1-78966-256-6 hard GB£ 95.00
￥30,096.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-1-78966-254-2 paper GB£ 31.99
￥10,134.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Hall, Simon, |
|---|---|
| 出版社 | (Kogan Page, UK) |
| 出版年月 | 2020 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜657-P2119 658-L1186＞ |
解説
Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.