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Public Relations in the Networked Publics.
・ISBN 978-3-631-80399-8 paper SFR 72.60
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| 著者・編者 | Aydin, Bayram Oguz / Gürbüz, Salih / Dugan, Özlem (eds.), |
|---|---|
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2020 |
| ページ数 | 284 pp. |
| 言語 | ENG |
| ニュース番号 | ＜657-P2103 657-P5290＞ |
解説
In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is tried to investigate how organizations benefit from digital media on the researches presented in this book.