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Base of the Pyramid Markets in Africa : Innovation and Challenges to Sustainability. アフリカにおけるBOP市場
・ISBN 978-1-138-38911-3 2020 hard GB£ 171.99
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・ISBN 978-0-367-50957-6 2022 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-42417-5
| 著者・編者 | Muthuri, Judy N. / Arnold, Marlen Gabriele et al. (eds.), |
|---|---|
| シリーズ | Innovation and Sustainability in Base of the Pyramid Markets |
| 出版社 | (Routledge, UK) |
| ページ数 | 272 pp. |
| 言語 | ENG |
| ニュース番号 | ＜657-P1077 657-P1849＞ |
解説
This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty.
The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and well-being. The BOP market and the business interest in the BOP in Africa is rising. This book furthers our understanding of the characteristics of BOP markets in Africa, and the challenges and opportunities to address poverty and development in a sustainable manner. The book covers various themes of BOP markets and their embeddedness in social-cultural settings in Africa. The different chapters employ a variety of theoretical and methodological approaches to advance research and practice of BOP in Africa. The book chapters reflect multiple diversities that characterise sub-Saharan Africa based on studies in 13 country contexts and from five industry sectors.
This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.