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This report provides an analysis of the rise of non-tariff measures (NTMs) and its implications for Asia and the Pacific. Prepared jointly by ESCAP and UNCTAD, it reviews the costs and benefits associated with such measures from a sustainable development perspective, and identifies good practices to ensure that they serve their legitimate social or environmental purpose while not unnecessarily and negatively affecting trade and investment. The report focuses on the rise of NTMs and why they matter for sustainable development. It delves on the impact of NTMs in Asia and the Pacific, explores their relationship to international standards and discusses streamlining NTMs for Sustainable Development.