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Transmedia Storytelling in East Asia : The Age of Digital Media. 東アジアにおけるトランスメディアの物語
・ISBN 978-0-367-24653-2 2020 hard GB£ 171.99
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・ISBN 978-1-032-40022-8 2022 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-367-24654-9
| 著者・編者 | Jin, Dal Yong (ed.), |
|---|---|
| シリーズ | Routledge Research in Digital Media and Culture in Asia |
| 出版社 | (Routledge, UK) |
| ページ数 | 270 pp. |
| 言語 | ENG |
| ニュース番号 | ＜656-1978 656-L1471＞ |
解説
This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context.
An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market.
Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.