商品詳細

This book provides a simplistic, accessible, and multifaceted explanation of what how the retail industry has changed and what steps each retailer can take in their store to adapt to the new situation. It shows how the benefits of online commerce can be transferred to physical retail and how to expand on the existing advantages of brick-and-mortar business. Store closures are taking place at a staggering rate, even among long established brands such as Marks and Spencer and Sears, and retailers are looking for guidance on how to overcome the so-called retail apocalypse and encourage customers to resume shopping in physical stores. The author offers strategies on how to: ? Transfer the benefits of online shopping to physical stores? Integrate influencers and social media into in-store marketing strategy? Allow customers to experience the brand interactively? Offer customers a greener store experience Readers will learn best practices from retailers around the world while mastering how physical retailers can successfully navigate the changing retail landscape.