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Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes. 企業家的マーケティングと 新しい国際的ベンチャー
・ISBN 978-0-367-45639-9 2020 hard GB£ 171.99
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・ISBN 978-1-032-33663-3 2022 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-03426-1
| 著者・編者 | Kowalik, Izabela (ed.), |
|---|---|
| シリーズ | Routledge Studies in Entrepreneurship |
| 出版社 | (Routledge, UK) |
| ページ数 | 196 pp. |
| 言語 | ENG |
| ニュース番号 | ＜656-681 656-P1727＞ |
解説
The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship.
The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets.
It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.