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Differing Outlook of Contemporary Advertising.
・ISBN 978-3-631-80371-4 soft SFR 73.90
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| 著者・編者 | Aydinlioglu, Ömer (Hrsg.), |
|---|---|
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2019 |
| ページ数 | 296 pp. |
| 言語 | ENG |
| ニュース番号 | ＜656-L1919 656-L804＞ |
解説
Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.