株式会社極東書店トップ ＞ 商品一覧 ＞ Engagement of Intercultural Project Customers : A Relational Model.
商品詳細
Engagement of Intercultural Project Customers : A Relational Model.
・ISBN 978-3-030-39484-4 hard EUR 99.99
￥26,726.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Lückmann, Patrick, |
|---|---|
| シリーズ | Contributions to Management Science |
| 出版社 | (Springer, GW) |
| 出版年月 | 2020 |
| ページ数 | 263 pp. |
| 言語 | ENG |
| ニュース番号 | ＜656-L740 656-L811＞ |
解説
This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delphi survey) methods to produce a dataset, and the development of a relational model for customer engagement in intercultural projects based on this dataset.
The book can be used to inform future research in the area of international project management, while also serving as a guide for project management practitioners who need to engage culturally diverse users, sponsors and customers.