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Multinational Enterprises and Emerging Economies. K.E.マイヤー著 多国籍企業と新興経済
・ISBN 978-1-78897-891-0 hard GB£ 146.00
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| 著者・編者 | Meyer, Klaus E., |
|---|---|
| シリーズ | New Horizons in International Business |
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2020 |
| ページ数 | 448 pp. |
| 言語 | ENG |
| ニュース番号 | ＜656-630 656-L537＞ |
解説
From theoretical to process perspectives, the book also explores how outward investment strategies contribute to building internationally competitive MNEs. It looks at the process by which foreign MNEs pursue distinct opportunities in each emerging economy by adapting their strategies to the specific business ecosystem. This includes, inter alia, the location of production, choice of entry mode, forms of equity and non-equity partnerships and market positioning. Conversely, when local firms set their ambitions beyond national boundaries, their own resources and capabilities are shaped by the business ecosystem of their home country.
The author's theoretically grounded empirical research in Multinational Enterprises and Emerging Economies gives MSc students, PhD students and junior scholars the opportunity to dig deeper into the study of MNE growth.
Keywords:
- Business in emerging economies book / emerging markets book
- Multinational enterprises
- Foreign entry in emerging economies
- Emerging economy multinationals
- Institutional theory
- Context of business