株式会社極東書店トップ ＞ 商品一覧 ＞ Introduction to Multimodal Analysis. 2nd ed.
商品詳細
Introduction to Multimodal Analysis. 2nd ed. D.マッキン他著 マルチモーダル分析入門 第2版
・ISBN 978-1-350-06914-5 hard GB£ 130.00
￥41,184.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-350-06913-8 paper GB£ 33.99
￥10,767.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-350-06917-6
| 著者・編者 | Ledin, Per / Machin, David, |
|---|---|
| 出版社 | (Bloomsbury Academic, UK) |
| 出版年月 | 2020 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜655-2399 655-P7385＞ |
解説
Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis.
Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.
Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.