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ESPN and the Changing Sports Media Landscape.
・ISBN 978-1-4331-5170-5 hard SFR 161.30
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・ISBN 978-1-4331-5169-9 soft SFR 72.80
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納品価格につきましては書籍の入荷時点で確定となります。
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お気に入り
★★★
| 著者・編者 | Armfield, Greg G. / McGuire, John / Earnheardt, Adam (eds.), |
|---|---|
| シリーズ | Communication, Sport, and Society |
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2019 |
| ページ数 | xx, 394 pp. |
| 言語 | ENG |
| ニュース番号 | ＜655-L2783 655-L2902＞ |
解説
ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the editors made the observation that ESPN was a pervasive branded-content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. ESPN and the Changing Sports Media Landscape asks whether that will hold true in the 2020s and beyond. The past decade has seen momentous changes in the sports media landscape, among them the massive proliferation of mobile platforms as a major source of sports content, astronomical growth in fantasy sport and esport industries, and the increasing entanglement of sports media in contentious sociopolitical debates. The contributors to this book analyze how ESPN has navigated the shifting playing field and speculate on what the next decade might bring for ESPN and the global sports media industry.