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Promoting Property : Insight, Experience and Best Practice.
・ISBN 978-0-367-25716-3 hard GB£ 103.99
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・ISBN 978-0-367-25717-0 paper GB£ 46.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-28936-1
| 著者・編者 | Norton, Penny / Male, Liz (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2020 |
| ページ数 | 214 pp. |
| 言語 | ENG |
| ニュース番号 | ＜655-L1084 655-P1913＞ |
解説
This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the industry; various structures of property communications; and the need for a strategic approach.
Subsequent chapters provide perspectives and lessons from contributors in a variety of property sectors including commercial property, estate agency, social housing, property consultancy, proptech, retail and homebuilding. The book concludes with insight into future change, both for the property industry and for the communication function within it.
This book is recommended reading for all property PR teams, for students studying for property, PR or marketing degrees, and for anyone working in the built environment sector who needs to consider PR and marketing as part of their role.