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Customer Relationship Marketing : Theoretical and Managerial Perspectives. N.K.マルホトラ他著 顧客関係性マーケティング
・ISBN 978-1-944659-71-4 hard US$ 118.00
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お気に入り
★★★
・ISBN 978-1-944659-74-5 paper US$ 58.00
￥13,589.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-944659-72-1
| 著者・編者 | Malhotra, Naresh K. / Agarwal, James, |
|---|---|
| 出版社 | (World Scientific, SI) |
| 出版年月 | 2020 |
| ページ数 | 300 pp. |
| 言語 | ENG |
| ニュース番号 | ＜655-565 655-P1906＞ |
解説
Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows: