株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Communication for Startups and Entrepreneurs in China.
商品詳細
Strategic Communication for Startups and Entrepreneurs in China.
・ISBN 978-0-367-22284-0 2020 hard GB£ 67.99
￥21,539.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-17609-3 2021 paper GB£ 24.99
￥7,916.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-27426-8
| 著者・編者 | Men, Linjuan Rita / Ji, Yi G. / Chen, Zifei Fay, |
|---|---|
| シリーズ | Routledge Insights in Public Relations Research |
| 出版社 | (Routledge, UK) |
| ページ数 | 120 pp. |
| 言語 | ENG |
| ニュース番号 | ＜655-L1031 655-L1080＞ |
解説
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.
Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.