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The IDEATE Method : Identifying High-Potential Entrepreneurial Ideas.
・ISBN 978-1-5443-9324-7 paper GB£ 67.00
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| 著者・編者 | Cohen, Dan / Pool, Gregg / Neck, Heidi, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2020 |
| ページ数 | 104 pp. |
| 言語 | ENG |
| ニュース番号 | ＜655-L978 655-P1724＞ |
解説
Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.