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商品詳細
The Golden Age of Data : Media Analytics in Study & Practice.
・ISBN 978-0-367-22791-3 2019 hard GB£ 171.99
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・ISBN 978-1-032-17643-7 2021 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-27685-9
| 著者・編者 | Grady, Don (ed.), |
|---|---|
| シリーズ | Electronic Media Research Series |
| 出版社 | (Routledge, UK) |
| ページ数 | 300 pp. |
| 言語 | ENG |
| ニュース番号 | ＜654-L3672 654-P6518＞ |
解説
Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences.